Universal standards for every post, story, reel, or video published on FSU channels.
| Action Item | Requirement / Best Practice |
|---|---|
| Add Alt Text | Provide descriptive alt text for every image. describe the content and context. |
| Captions & Transcripts | Ensure all videos and stories have accurate captions. Edit auto-generated text for clarity. |
| CamelCase Hashtags | Capitalize the first letter of each word (e.g., #GoNoles). Place hashtags at the end of the post. |
| No Emoji Bullets | Do not use emojis as bullets (e.g., 📌 Step 1). Screen readers will say "Pushpin Step One," confusing the list hierarchy. |
| Emoji Placement | Keep emojis at the end of sentences. Placing them mid-sentence (e.g., "Check out 🎨 our art") disrupts the verbal flow. |
| Ban ASCII & Fake Fonts | Avoid "keyboard art" and Unicode "fancy fonts" (e.g., 𝔟old). Screen readers often skip these or read them as math symbols. |
| Color Contrast | Confirm text meets a 4.5:1 contrast ratio. Check via WebAIM. |
| Flashing Content | Do not use content that flashes more than 3x per second to prevent seizures. |
Platform-Specific Guides
Access 'Advanced Settings' before posting to add Alt Text. Use the 'Captions' sticker for Stories and Reels to ensure audio accessibility.
Instagram Accessibility GuideReview and edit auto-generated Alt Text to ensure accuracy. For high-quality video compliance, upload .SRT caption files in the Video Editor.
Facebook Accessibility CenterX (Twitter)
Click 'Add Description' on any image or GIF. Enable 'Image Description Reminders' in your account settings to ensure you never post inaccessible media.
X Accessibility GuideAdd Alt Text via the 'Edit' tool on uploaded images. Ensure all shared documents (PDFs) are fully tagged and readable by assistive technology.
LinkedIn Accessibility Guide